Graphic Design and Photography

Creating a memorable brand with Hear At Duke

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THE PROJECT

Hear at Duke is a student organization that believes in the power of audio documentary as a way to spread ideas inside the campus. I designed the brand's identity and was in charge of producing content for the group's Instagram. The account rapidly gained popularity among the student body. 

Logo Progress

 
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Instagram Content

The challenge was to find a way to use Instagram, a fundamentally visual platform, to promote audio storytelling. Pairing video portraits with audio stories kept Hear at Duke relevant on Instagram's visual landscape and, simultaneously, allowed us to share the magic of audio. For a year, I interviewed students across campus and produced daily audio and video content.

 
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